BusinessObjects( BO & BOBJ)

SAP BusinessObjects BO, BOBJ) is an enterprise software company, specializing in business intelligence (BI). BusinessObjects was acquired in 2007 by German company SAP AG. The company claimed more than 46,000 customers worldwide in its final earnings release prior to being acquired by SAP

SAP BusinessObjects BI (also known as BO or BOBJ) is a suite of front-end applications that allow business users to view, sort and analyze business intelligence data

BO and BOBJ are the same thing. BO is what consultants call it (Business Objects), BOBJ (Bob-J) is what the sales people call it.

Bob-J might have been a term that became more popular after SAP bought them in 2008.

BOBJ is a reporting / Analysis tool which comprises several other tools within it.
Just name few:

WebI = Web Intelligence for Adhoc reporting
Crystal Reports = CR for formatted reporing
Xcelsius = For Dash Board reporting....
Live Office
Web Intelligence/Desktop Intelligence

There are some other BOBJ Product too.

Few are...
BOBJ Data Services (It is new version which includes Data Integrator and Quality)
BOBJ Data Integrator
BOBJ Data Quality
BOBJ Data Federator.
BOBJ Explorer
BOBJ Advanced Analysis


BO- BOBJ are same &  BW-BI are same. and difference between two of them are

BOBJ/BO is complete reporting tool (WebI, Crystal reports, Infocube or Launch Pad, Dashboards or Xcelsius). BO uses BODS or BODI (Business Objects Data Services/Integrator ) as ETL tool and generate reports in BO.
and BI/BW is something where ETL and reporting is done on same and BW is the warehouse it uses to store the data.

Simply BODS+BO=BI.

Business Objects Business Intelligence ( BOBJ/BO ):

- wins with more intuitive reporting (creating and sharing) interface,
- couples its main goal with wide range of tools extending its functionality.

SAP Business Intelligence ( BI/BW ):

- praises for its more advanced data store module,
- enables significantly faster access to data.